Cargocycles is a family-owned company that specialises in cargo bikes and
electric bicycles as an alternative and environmentally friendly mode of transportation.
They aim to provide a safe, cheap, and practical option for transporting cargo and products
around the city. Cargocycles wanted some tasteful postcard designs to match their reliable and trustworthy personality.
electric bicycles as an alternative and environmentally friendly mode of transportation.
They aim to provide a safe, cheap, and practical option for transporting cargo and products
around the city. Cargocycles wanted some tasteful postcard designs to match their reliable and trustworthy personality.
Challenge
Cargocycles is a brand that wants to help customers reduce their stress and environmental footprint. It was vital to emphasise this by generating strong visuals that immerse the user in a variety of before and after scenarios. The challenge here was to communicate a better option for transport, giving customers a liberating sense of what could be.
Cargocycles is a brand that wants to help customers reduce their stress and environmental footprint. It was vital to emphasise this by generating strong visuals that immerse the user in a variety of before and after scenarios. The challenge here was to communicate a better option for transport, giving customers a liberating sense of what could be.
Solution
To emphasise the versatility of Carogcycles, I developed whimsical visuals with a simple and bold look. With a vibrant and youthful colour palette, illustrations come to life and create an authentic and friendly visual narrative that life is easier with Cargocycles. The minimalism, together with dynamic graphics, carries the brand invitingly.
To emphasise the versatility of Carogcycles, I developed whimsical visuals with a simple and bold look. With a vibrant and youthful colour palette, illustrations come to life and create an authentic and friendly visual narrative that life is easier with Cargocycles. The minimalism, together with dynamic graphics, carries the brand invitingly.
Original sketches
*This was a project based on a brief, presented for my creative advertising course.